WilbertEDU® Sessions for July
Our WilbertEDU webinar programs continue on July 7 when Mark Busch will be discussing his topic How to Become the Brand Customers Cannot Live Without. In this session, Mark will address developing a customer service vision statement which can be instrumental in providing a positive experience during every interaction. It is a clear call to action for what each employee should intentionally try to achieve every time they interact with a customer. To ensure success, your employees must strive to see the customer from their perspective, which will make them more present and have more compassion and empathy.
As the former co-owner of Busch Funeral and Crematory Services and the Normandy Insurance Agency, Mark, a licensed funeral director in the state of Ohio, has spent more than 40 years working in the service business. Upon retiring from the funeral home, he used his years of customer service and formed AI Intuitive. The company combines revolutionary customer service training with artificial intelligence (AI) technology for enhancing and improving business customer experiences. In developing a consistent and sustained customer experience strategy, you can realize higher loyalty, increased revenue, and an improved bottom line. It will help you establish your funeral home, crematory, or cemetery as a brand - one that customers cannot live without. Remember that satisfied customers will spend more and become repeat customers while also becoming advocates for your brand.
On July 21, a dear friend of Wilbert Funeral Services, Dan “Axel” Foley will be joining the WilbertEDU platform with his presentation, Line of Duty Death: Funeral Honors & Protocols. When a police officer is killed in the line of duty, emotions, confusion, lack of experience, and misunderstandings can arise while trying to coordinate the funeral properly and honorably, as well as while navigating safely through the logistical protocol required. It can and often does overwhelm everyone involved.
While resembling much of what might be seen during the funeral for the U.S. Military or a State Funeral, but unlike the military or government which has specific guidelines for what takes place, funerals involving first responders (law enforcement) can fall into a gray area and are subject to a myriad of traditions, thoughts, beliefs, and misunderstandings.
Dan’s background, which includes time serving Wyandotte, Michigan as a Police Officer, Memorial Affairs and Honor Guard Coordinator, and Michigan Sheriff’s and the Municipal Memorial Assistance Response Team (SMMART), helped him to create an honors and protocols training course for police officers. This presentation will provide insight for planning a full honors line of duty funeral and reinforce the standards and protocols that should and need to be followed. Do not miss this session.