Recapping the sessions sponsored in June
On June 3rd, Mark Bartel, Chaplain and Manager of Spiritual Care at the Arnold Palmer Medical Center, addressed the topic “Grief Work of Children” and led the attendees through a discussion about the emotional reconciliation needs of a grieving child. This session focused on the initial nurturing around the funeral phase by discussing six needs that can be addressed with a good funeral process. Such great information for the families that funeral professionals serve every day.
June 17th, Lance Ray addressed the topic of ethics in his presentation “Good People, Unethical Choices.” He reviewed why ethics are so important to the funeral profession and discussed, in detail, the three parts of bad choices, and why we all must work to keep ethics high in our business. The discussion shared situations and ethical choices funeral professionals have had to make or have heard of others making in and out of the prep room.
Hope you have your channels tuned to WilbertEDU July 1st to listen to Jon O’Hara of Great Lakes Partnership present “Video and Photos, Tell Your Story Your Way.” Your website is now your front door, and everything seems to be migrating from paper to digital and, more specifically, to video. Your kids and grandkids do not watch Saturday morning cartoons. They watch YouTube on phones, tablets, or whatever they can get their hands on. As much time and energy that you have dedicated to ensuring your curb appeal is pristine, it is equally as important to have your digital yard looking great. High-quality, well-produced video is an easy way to immediately change the experience of your modern-day funeral home visitor. This session will explore many options on how to incorporate meaningful, value-based videography and photography into your funeral home and why it is more important than ever. Humanize your staff, and tell your story in your own words...do not let digital visitors guess.
On July 15th, Barbara Kemmis, Executive Director of CANA, will be sharing “The Answers are in the Numbers.” This presentation reviews the 2020 CANA cremation statistics with emphasis on current trends and market fluctuations. Using straightforward exercises, she will use the statistics to investigate how they impact an existing business. This interactive session will identify strategies to remain profitable in today's market.
Rounding out July, on the 29th David Kessler visits us to share “When a Child Dies.” No parent expects to bury their child. The natural order of things is for children to outlive their parents. One expects to watch a child grow up, marry, and have children of their own. The death of a child takes away all the dreams and hopes a parent had for that child. No matter the age, a child’s death is an immensely difficult loss and carries with it profound emotions. David will speak to us about many of these feelings along with finding meaning in death.
Watch this corner for additional WilbertEDU webinars, and take advantage of the WilbertEDU Licensee Resources page (www.wilbert.com/wilbertedu-resources) where you can find past presentations and other useful material for promoting WilbertEDU to your customers.