NFDA Recap and iPad Winners Announced
At the NFDA convention in Baltimore, The Wilbert® Group and our brands, Wilbert Funeral Services, Astral, Memorial Monuments, and Pierce were represented in a new and expanded 50x50 booth where we also debuted our new tag line: Investing In Our Partners’ Success®. Licensee Partners attended NFDA along with Wilbert Employee Partners to form a cohesive group of professionals attending to the needs and questions of our visitors.
This year’s marketing effort featured poker chips that captured new leads and offered potential customers a chance to win one of four Apple iPads. As visitors walked the booth, they were handed a poker chip by one of our Partners. By exploring each brand, visitors were entered into the iPad drawing. In all, almost 300 funeral professionals visited the booth with over 400 areas of interest.
Reactions from booth visitors was overwhelmingly positive and comments and conversations indicated a deep understanding of the blending of all brands under The Wilbert Group. Funeral directors expressed their appreciation for new direction of the company as it was clear that Wilbert continues to invest and innovate in the funeral industry space. Many visitors marveled at the new booth expressing their approval and awe of the design, color scheme, imagery, layout, and size. We made quite an impression at NFDA and we are very proud to have elevated the Wilbert brands at the national convention.
Connecting Directors was on hand to interview President & CEO Mark Bates. Watch that interview here.
Wilbert Funeral Services
The Wilbert booth area featured Burial Vaults, Treasured Tributes™, WilbertEDU®, The Wilbert Foundation®, Cremation Choices®, and our newest innovation, a video with 3D animation illustrating the impact of water on an unlined outer burial container vs. a lined burial vault.
The urn wall showcased a mixture of 15 new and existing urn styles, along with mementos and jewelry. Cremation Choices catalogs were available and offered as takeaways.
Pierce Chemical booth area displayed products on shelving with a table and kiosk for taking orders and giving product demonstrations. Pierce featured their newest product: Royal 33 cavity fluid.
The Astral booth area featured eight caskets, plus another under a rotating digital monitor celebrating the 50th anniversary of the company. Astral’s featured casket, The Ultra Met Blue/White new bed design was displayed sitting on a church truck and salt bags demonstrating the weight. As a special bonus, Astral offered champagne to customers, celebrating its anniversary.
Memorial Monuments booth area featured three monuments for display, and three monitors showing other impressive digital product images. On display were miniature monuments and a new miniature columbarium.
Apple iPad Drawing
Congratulations to the winners of the iPad drawing:
JT Handley, Handley Funeral Home (Danville, WV) Wilbert Licensee Tri-State Wilbert
Megan Thulien, Zacherl Funeral Home (Fond du Lac, WI) Wilbert Licensee Fond du Lac Wilbert
Carlos Riddick, Paradise House of Funerals (Plymouth, NC)
Olivia Arnold, Kaczorowski Funeral Home (Baltimore, MD)